100% human. 10% normal.

Design and visual storytelling for playful media.
I'm Emma, a real human designer and artist working across digital, games, tech and immersive.
We create a new business approach
Imagination
Design Fictions and Future Folklore for this world and beyond
Ideation
Playful concept generation tools and exploration techniques

Experiences
UX, Interaction design and visual systems for playful experience.
Storytelling
Comics, instructional design and product ads breath life into ideas
Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
  • Imagination
    Design Fictions and Future Folklore for this world and beyond
  • Ideation
    Playful concept generation tools and exploration techniques

  • Experiences
    UX, Interaction design and visual systems for playful experience.
  • Storytelling
    Comics, instructional design and product ads breath life into ideas
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  • Imagination
    Design Fictions and Future Folklore for this world and beyond
  • Ideation
    Playful concept generation tools and exploration techniques

  • Experiences
    UX, Interaction design and visual systems for playful experience.
  • Storytelling
    Comics, instructional design and product ads breath life into ideas
Logic will take you from A-Z, imagination will get you everywhere.
— Albert Einstein
playful objects and experiences
Projects
Concept and design for a collection of experimental blockchain art
Jamma
Brand concept and visual language
Design Fiction exploration for Anna Bertmark MA Sustainable Design
Story and experience design for an experimental immersive game.
Design Fiction Fake product catalogue
UX for a Proof of Concept location based app funded by Innovate UK
Uncle Jerry's Brain
Art direction and interaction design for a haunted artefact
Jamma
UX and UI design for a game jam platform
Concept, interaction and UI design for a VR machine
Magic Hat Sketchbook
Daily drawings with prompts from my magic hat
Bored Games
Concepts, design and illustration for website with creative games for kids
Restore Factory Settings
Oodles of Poodles
Story concept, game design and illustration for a children's card game
Projects
Creative tools
Daily drawing inspired by prompts from my Magic Hat
Projects
Play with yourself
Daily drawing inspired by prompts from my Magic Hat
Clients and collaborators
Some of the lovely people I've worked with
Emma has consistently delivered great advice and results during the year we have been working together. She is particularly good at offering suggestions which take our research into new directions.
— Darren Abrahams
Made on
Tilda