Strategies for innovation
Adapted from design thinking and lean startup, or invented in my own artistic practice.
Start with a good story
What's the character and plot? The more real the story the greater the emotional connection and empathy. The better the inspiration for the design.
World beyond the experience
Step back, get a high level view and spot opportunities for meaningful interactions around the edges of the experience.
Lenses of looking
Going wide with ideas, exploring through a variety of unexpected lenses to think as divergently as possible.
Design for emotion
Start with a key moment and feeling. Think about the heart of the experience first and design out.
Feel like magic
Where possible and appropriate, hide the technology to create seamless blended experiences that feel like magic.
Fail fast!
Make it real. Quick. If it's going to fail, fail fast. Failing is learning.
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