Strategies for innovation
Blending strategy and approaches adapted from design thinking and lean startup, or invented in my own creative practice.
1
Start with a good story
What's the character and plot? The more real the story the greater the emotional connection and empathy. The better the inspiration for the design.
2
World beyond the experience
Step back, get a high level view and spot opportunities for meaningful interactions around the edges of the experience.
3
Lenses of looking
Going wide with ideas, exploring through a variety of unexpected lenses to think as divergently as possible.
4
Design for emotion
Start with a key moment and feeling. Think about the heart of the experience first and design out.
5
Feel like magic
Where possible and appropriate, hide the technology to create seamless blended experiences that feel like magic.
6
Fail fast!
Make it real. Quick. If it's going to fail, fail fast. Failing is learning.
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