About me
Hello, I'm Emma. A UX, Interaction Designer and Artist with 20 years experience working in digital, collaborating with individuals and creative teams.
Stories, imagination and play
Influenced by the world of indie comics, children's stories, art and games I use drawing, storytelling and playful ideation techniques to help people invent new kinds of experiences both in this world and imagined others.

Currently helping people reinvent themselves on my Human Juice Substack .Check it out for playful experiments, stories, tips and missions to break old narratives, pick up lost or stolen threads and kick-start a journey of you-discovery.

Read about The Magic Hat - my playful drawing game for unconscious world building.

Immersive experience
Recently a resident at Fusebox Immersive Labs exploring narrative experience using VR, AR and AI.

Background in innovation
7 years running an innovation lab making prototypes, PoCs and MVPs for global brands and agencies, Innovate UK funded startups and entrepreneurs across Edtech, Healthcare, Fintech, Arts and Entertainment.
Emma has consistently delivered great advice and results during the year we have been working together. She is particularly good at offering suggestions which take our research into new directions.
— Darren Abrahams
Made on
Tilda