Brand concept and visual language
Jamma
Collaboration with Rebecca Bailey to develop the brand identity and visual language for a game jam platform.
Project developed for Into Games
Project developed for Into Games
The concept and story
Visual identity
The Ball and the J play together. Their favourite game is hide and seek in the playful world of Jamma.
colour system
Colour palette
A playful set of colours add further dimension to the story.
Dark blue and off white act as the base. Red represents content created by Jamma, Blue for the makers and acid yellow used sparingly to draw attention where required.
Dark blue and off white act as the base. Red represents content created by Jamma, Blue for the makers and acid yellow used sparingly to draw attention where required.
designing the visual language
Supporting cast
The J and ball were dissected, and with the addition of a triangle create a spectrum of shapes as the foundational playful language.
Offering
Foundation shapes used as background images give a flavour to the 4 core offerings
- JamsParticipate in jams hosted by Global Games Companies
- CareersWin career boosting prizes
- WarmupsInspiring content to warm up those creative muscles
- CommunityJoin the community and collaborate with others
Principles
The ball plays with shape combinations to represent the core Jamma principles.
- Experiment & play
- Collaborate & learn
- Play on a level field
- Jam with your heroes
QUENTIN TARANTINO & ROGER AVARY
Bounce line
The ball can often be found just off screen.
Used for stepped 'How to' content, or to lead the eye off the page.
Used for stepped 'How to' content, or to lead the eye off the page.
badge design
The Awards
No game jam platform would be complete without badges to represent jam achievements.Inspired by pyramids and world building / other worlds.
- Big ShotSecond prize awarded in a Jam
- Boss LevelTop prize awarded in a jam
- Off PlanetAwarded to an individual by Jamma for outstanding work
icon design
Jam identification
Icons were created to help participants quickly identify
the entry requirements for different types of jams
the entry requirements for different types of jams
